Design brings brands and businesses to the next level.

A look at the full scope of the company's still-evolving brand strategy, using design as a driving force to increase brand value

“Design changes the brand, and ultimately, the company.”—MAZDA is accelerating its brand strategy. Many companies are trying to leverage design to increase their brand value or to change their company, but it’s easier said than done. What is the key to bringing design to the next level? How should we change employee awareness? Many challenges need to be solved. 

Why did Mazda succeed in transforming its brand? Through in-depth interviews, this book unveils Mazda’s company-wide approach for promoting its uncompromising attitude towards design. Following the steps of past achievements, the author reveals the entire picture of Mazda’s brand strategy, which still continues to evolve. 

The “Mazda Design History” section at the end of the book features the chronology of masterpiece cars created by Mazda, including the K360, the Cosmo Sport, and the Roadster.

Binding Style: Softcover
Pages: 224
Format: H210mm × W148mm
Date published: 11/20/2017
Local retail price: 2420JPY
ISBN: 9784822235987

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